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By enjoying fans several and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Lego has found ways to keep it is interlocking bricks in the hands of millions. It's a model that other companies ought to follow, says McKee.
Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden gadgets. It was not until the following years that they began using a new plastic-injection moulding machine to produce plastic bricks, which quickly gave them an advantage above their competition in the thriving post-war market.
In 49, they began producing the bricks with studs with them to enable them to remove together. It was a key iteration, making the bricks much more stable and durable. Later, in 1958, they produced a major improvement with the introduction of what is known while the "stud and joining system", which usually ensures that almost every Lego stone fits with any other packet. These two vital iterations are why Profano sets generated 40 years previously still interlock seamlessly with those manufactured today.
Through the years, Lego seems to have kept it is finger on the pulse of pop tradition by joining up with big-name franchises including Star Battles and Harry Potter. It has also accepted the community of adults which have been fans of the brand, known as AFOLs (Adult Admirers of Lego), with a array of sets like the Back to the lego store sets Near future DeLorean time machine and a set of woman Nasa scientists.